Seminar Digital Clustering and E-reverse Auctions – A Perspective from the UK Food Industry | 24 March 2014

IEEE Malaysia Section Technology Management Council (TMC) Chapter cordially invites you to a Research Seminar entitled ?Digital Clustering and E-reverse Auctions. A Perspective from the UK Food Industry? presented Professor Dotun Adebanjo, University of Greenwich, London, UK.
Date: 24 March 2014 (Monday)
Time: 12:00pm ? 1:00pm
Venue: Seminar Room (6B-2-16), Building 6B, level 2, Monash University Malaysia.
The concept of geographical clustering has been discussed extensively in the academic literature. Geographical clustering has been argued to lead to increased competitiveness and clusters such as Silicon Valley are commonly presented as prime examples. However, new developments in IT make it possible to form a new type of cluster based on ?digital proximity? rather than ?geographical proximity?. E-clusters (or Digital Clusters) hold the promise of delivering some of the benefits commonly associated with traditional geographical clusters. This presentation is based on a 7 year project that follows the development of one such cluster from conception through to operationalization in the form of an e-reverse auction. The study discusses the perceptions and actions of both customers and suppliers and analyses the possibilities and challenges faced.
Professor Dotun Adebanjo is professor of Supply Chain Management at the University of Greenwich, London. His research spans different aspects of supply chain management including technology implementation, cultural impacts and supply chain relationships. He also has some active research in the field of Quality Management. In the latter part of his research career, Professor Adebanjo has been focusing increasingly on developing economies. He has collaborated extensively with colleagues in South East Asia and Africa. Prior to joining the University of Greenwich, he was a lecturer and, later, senior lecturer at the University of Liverpool. In his early career, Professor Adebanjo worked as a researcher and consultant at Leatherhead Food Research where he had the opportunity to provide research and consulting services to a wide range of food and drinks industry organisations in several countries. Professor Adebanjo has published his research in leading Operations Management journals (such as International Journal of Operations and Production Management, Production Planning and Control, Supply Chain Management: An International Journal) and presented at prestigious international conferences.
For logistic purposes, please confirm your attendance by emailing to, latest by 14th March 2014. Thank you.
Best Regards,
Pei Lee, Teh (Dr.)
IEEE Malaysia Section Technology Management Council (TMC) Chapter
School of Business,
Monash University,
Jalan Lagoon Selatan,
46150 Bandar Sunway,
Selangor Darul Ehsan,
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